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Study Unearths Super-Connected ‘Digital Divas’

A segment comprising 16% of the female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets,...

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Top 10 Community-based Organization Websites – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Investment/Finance Websites – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Greystripe Mobile Gamers Prefer iPhone

The Apple iPhone handset is preferred by a commanding 10.7% of users of Greystripe’s ad-supported mobile gamers network, and the downloadable games “21 Pro Blackjack,” “Cookie Bonus Solitaire” and...

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Google, Campbell Soup, J&J Tops in CSR

Google, Campbell Soup, and Johnson & Johnson top the list of American companies that the US public sees as most socially responsible, according to the 2008 Corporate Social Responsibility Index...

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Brand-Association Study Finds Obama Linked to BMW, McCain to Ford

Barack Obama is more associated with brands BMW, Target, Google and Samuel Adams, while John McCain brings to mind Ford, Wal-Mart , AOL and Budweiser, according to the 2008 Presidential ImagePower...

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Mom Bloggers More Likely to Be SocNet Addicts

Mothers who read and contribute to blogs are more active online, more receptive to online marketing and more likely to be involved in social networking than the rest of their US mothering peers,...

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Top 10 Portal Frontpages – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Internet-Advertising Websites – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Holiday 2008 Sales to Fall 5%

Planned holiday spending for 2008 is, on average, $775 – down 5% from last year, according to a Brand Keys, Inc. national survey of 16,000 consumers in the nine US Census regions, reports Retailer...

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US Consumers See Recession for Long Haul

The majority (86%) of US consumers believe the country is in a recession and more than half (54%) think the current economic conditions will last longer than 12 months, according to the Nielsen Online...

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Study Reveals Hispanics’ Attitudes About Finances

Hispanic consumers in the US say they feel more financially secure than they have in the past and are using credit cards more, but their self-reported lack of knowledge about financial matters also has...

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Marketers Still Face Steep Web 2.0 Learning Curve

The majority of marketing executives are still in the early, experimental phases of using and measuring social media and 80% say that they have not yet fully integrated the core elements of Web 2.0...

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Top 10 Video, Multimedia Websites – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Games Websites – October 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Soft Housing Market to Force SMBs onto Web

Over the next two years, the sagging US housing market will drive a nearly 50% increase in website adoption by small and medium-sized businesses that provide home and trade services as these businesses...

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